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Editorial: Blueprint – Japan’s approach to Emotional Engineering

 

 

Kansei Kougaku (感性工学) – a design methodology that serves to elucidate the user’s emotional response into the realm, or sphere so to speak, of a product or commodity.  Founded by Hiroshima University Professor Mitsuo Nagamachi, the concept of Kansai Engineering, at surface level, allows us to link an individual’s physical and psychological reaction to the properties and essence of a product.  This theory has not only become a well-studied notion that can be applied to an almost endless amount of applications, but has also given us, as inherently unique individuals, an opportunity to view nearly everything man-made with a sincere empathy – whether we are conscious of it or not.

 

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Feature: Style Spectrum – The G-Corporation Dream S15

 

There’s something to be said about those who go against the grain.  Those who have a need to create the outlandish, to disregard outside opinion, and to construct their true vision.  They are the ones who will be remembered long after they’re gone, and the ones whose ideas will eventually be cherished.  Go Nakamura is one such person, and he happens to be the owner of G-Corporation – and what you see before you is, in fact, his dream Silvia.

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Encounter: Late Night Flash at G-Corp

 

I think, for the sake of variety, that I’m going to switch gears a bit this week.  While there is much more time attack coverage to share with you (not sure that I’ll ever have a shortage of that), I do have quite a bit of files  in the NDF archive that have been collecting dust.  Case in point, earlier this winter I visited Go-san at G-Corporation in Chiba and in his somewhat large driveway sat this beautiful red Silvia.

 

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Close-Up: Snowflake On Fuji – Arvou’s White Capped AP1

Arvou; a name that, over the past few years, has become synonymous with time attack focused S2000 builds (and more importantly Lotus for all you Euro fans) – with good reason too.  With their focus pulled toward developing their HKS Supercharged demo car, it’s hard to think that they were involved in anything else.  You might be surprised to hear then, that Mr. Shibata Mie actually founded the company in 1985, making Arvou nearly 30 years old.  That’s a lot of racing history attached to the company!

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Close-Up: プライムガレージ HC35 Laurel – An Unconventional Attack

As I weaved my way in and out of the garages along the Fuji Speedway paddock, my eyes were drawn to many an interesting machine.  Mostly revisions of cars that had run in the previous year’s Option Super Lap; the Esprit NSX, Pan Speed’s FD, the pair of Arvou S2000’s, the endless bounty of R35’s that seem to radiate an enormously unnecessary amount of power.  So, basically it was your typical HKS Day lineup.

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Close-Up: かずや様♪ Takes On TC2000!

 

I know my recent posts haven’t been very lengthy by any means, and this one is going to be no different (that’s not to say I don’t want to type more, I’m just pressed for time).  If you’ve followed the blog for that past year at least, you’ll know this car.  Kazuya-san, a.k.a. Kotora, a.k.a Baby Tiger, a.k.a. Fastest NA Civic around TC2000 on radial tires, a.k.a….just kidding I have no more names.

 

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Close-Up: Evome Profile – SEYAMAX // ADMIX GTR

 

Like the majority of people competing in time attack events in Japan, Takanori Seyama is the owner of a shop that deals with car sales and procurement.  Located on a quiet street in the heart of Ryugasaki, Ibaraki, his shop, Seyamax, not only houses his inventory of cars for sale, but is also headquarters for what Takanori really loves to do; and that is to race.  Over the past couple years he has built, and perfected his car of choice to become as fast as possible.  His R32, dubbed ‘Real Of The World’, is no slouch on TC2000.  His 2015 target time is set at 57.5 seconds around Tsukuba, and with a personal best of 57.970 to back it, it seems a very reasonable goal to accomplish.