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Editorial: Blueprint – Japan’s approach to Emotional Engineering

 

 

Kansei Kougaku (感性工学) – a design methodology that serves to elucidate the user’s emotional response into the realm, or sphere so to speak, of a product or commodity.  Founded by Hiroshima University Professor Mitsuo Nagamachi, the concept of Kansai Engineering, at surface level, allows us to link an individual’s physical and psychological reaction to the properties and essence of a product.  This theory has not only become a well-studied notion that can be applied to an almost endless amount of applications, but has also given us, as inherently unique individuals, an opportunity to view nearly everything man-made with a sincere empathy – whether we are conscious of it or not.

 

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Feature: Style Spectrum – The G-Corporation Dream S15

 

There’s something to be said about those who go against the grain.  Those who have a need to create the outlandish, to disregard outside opinion, and to construct their true vision.  They are the ones who will be remembered long after they’re gone, and the ones whose ideas will eventually be cherished.  Go Nakamura is one such person, and he happens to be the owner of G-Corporation – and what you see before you is, in fact, his dream Silvia.

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Encounter: Late Night Flash at G-Corp

 

I think, for the sake of variety, that I’m going to switch gears a bit this week.  While there is much more time attack coverage to share with you (not sure that I’ll ever have a shortage of that), I do have quite a bit of files  in the NDF archive that have been collecting dust.  Case in point, earlier this winter I visited Go-san at G-Corporation in Chiba and in his somewhat large driveway sat this beautiful red Silvia.

 

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Close-Up: Snowflake On Fuji – Arvou’s White Capped AP1

Arvou; a name that, over the past few years, has become synonymous with time attack focused S2000 builds (and more importantly Lotus for all you Euro fans) – with good reason too.  With their focus pulled toward developing their HKS Supercharged demo car, it’s hard to think that they were involved in anything else.  You might be surprised to hear then, that Mr. Shibata Mie actually founded the company in 1985, making Arvou nearly 30 years old.  That’s a lot of racing history attached to the company!