When Eiichiro Sawa founded Osaka based Auto Select in the early 80’s, his main goal was to share his knowledge of tuning and racing spirit with not only his friends, but with a wider range of enthusiasts as well.  In 1985, after establishing himself in the industry of aftermarket tuning, the popular magazine Carboy did a feature on Auto Select that highlighted Eiichiro’s story; this story resulted in a tremendous boost in customer base.  Their decades of continuous R&D of new parts and tuning methods has kept them alive through many lulls in the industry, and is a major reason why they’re so well known to date.  You’d be hard pressed to attend an attack event in Japan, or a motor sport event in general, without the Auto Select flag being flown.